6 reasons customer reviews are critical for tourism businesses


From serving as a gym based social media marketing agency we have learned that one of the most underutilized marketing strategies in this industry is google customer reviews.

Customer reviews are critical for gym businesses for a variety of reasons. In this blog post, we’ll explore six key reasons why you should be collecting and using customer reviews to grow your gym business. From increased trust and credibility to improved search engine rankings, customer reviews can help your business attract more customers, generate more sales, and differentiate itself from competitors.

So whether you’re just starting out looking to take your gym business to the next level, or an established brand, continue reading to learn why customer reviews are critical for your success.

6 reasons why customer reviews are critical for your travel business blog post


#1 – Increased Trust and Credibility

SEO benefits aside, one of the biggest benefits of customer reviews for gym businesses is the increased trust and credibility they can provide. Gym is an adventure and we humans often plan our own adventures of the past experiences from others. In today’s digital age, consumers have more options than ever when it comes to choosing gyms and experiences. As a result, they often rely on the experiences and opinions of others to inform their decisions. According to a recent survey by BrightLocal, 91% of consumers read online reviews for local businesses, and 84% trust online reviews as much as personal recommendations. By collecting and showcasing positive customer reviews, your gym business can build trust and credibility with potential customers, making them more likely to choose your business over competitors.

#2 – Improved SEO

In addition to building trust and credibility with potential customers, customer reviews can also improve your gym business’s search engine rankings. Search engines like Google use a variety of factors to determine where to rank websites in search results, and one of those factors is the quantity and quality of customer reviews. By collecting a large number of positive reviews, your gym business can signal to search engines that it is a trustworthy and reputable business, which can help boost your search engine rankings. Many gym businesses don’t focus on customer reviews because they tend to only affect local search engine optimization (meaning it will only appear to individuals located near the headquarters of the company instead of all around the world). What these travel based companies don’t realize is that when gym from around the city enter gym name directly in their search it will tap directly into the local SEO results from that area for the service being searched. This is why building a strong collection of google reviews and having a healthy local SEO is critical to your company’s growth!

#3 – Valuable Feedback

Another key benefit of customer reviews for gym businesses is the valuable feedback they can provide. Customer reviews offer a unique opportunity to get honest and detailed feedback about your gym products and services directly from your customers. By analyzing customer reviews, you can gain insights into what your customers love about your business, as well as areas where you could improve. For example, if multiple customers mention that your hotel rooms could use better lighting, you may want to consider updating the lighting fixtures in your rooms. Or, if customers consistently rave about the service they receive from a particular employee, you may want to consider recognizing and rewarding that employee for their outstanding work. By using customer feedback to make improvements to your travel business, you can create a better customer experience and increase customer satisfaction.

#4 – Increased Conversions / Sales

Customer reviews can also have a significant impact on the conversion rate and sales of your travel business. According to a study by Spiegel Research Center, displaying reviews can increase conversion rates by as much as 270%. When potential customers see positive reviews from satisfied customers, they are more likely to trust your business and make a purchase. In fact, another study by BrightLocal found that 74% of consumers say that positive reviews make them trust a local business more. By prominently displaying customer reviews on your website, social media pages, and other marketing materials, you can increase the likelihood that potential customers will convert into paying customers. Additionally, businesses that respond to customer reviews and engage with customers online tend to have higher conversion rates and repeat business. By leveraging the power of customer reviews, your travel business can increase sales and grow your customer base.

#5 –  Competitive Advantage

Customer reviews can give your travel business a competitive advantage by setting you apart from others in your market. By collecting and showcasing positive reviews from happy customers, you can demonstrate to potential customers that your business is trustworthy, reliable, and provides excellent service. Additionally, businesses that actively engage with customers through review responses and other online interactions can create a more personal and memorable customer experience, which can further differentiate them from competitors. For example, Airbnb has built a reputation for personalized and authentic travel experiences by leveraging customer reviews and user-generated content. By showcasing unique and memorable properties and experiences with a focus on customer reviews, they have successfully differentiated themselves from traditional hotel chains and other travel booking platforms. By leveraging the power of customer reviews, your travel business can also differentiate itself in a crowded market and attract more customers.

#6 – Brand Advocacy

Finally, a benefit of customer reviews for travel businesses is the potential to turn satisfied customers into brand advocates. When customers have a positive experience with your business and share that experience through reviews or word-of-mouth, they can become powerful advocates for your brand, driving more business and helping to build your reputation. We HIGHLY recommend you post some of these reviews on your social media platforms tagging the individuals who submitted the review. When a past client sees their review posted they will repost your post on their social media platform… Without even paying a dime you get free advertising for your services. All of the reviews from friends and family will see the review of your services and the next time they are looking to travel they will think of you!

How do you get reviews from clients?

Just ask! Don’t be afraid to use your past customer email list and send out a request for a customer review on platforms such as Google reviews, TripAdvisor or Yelp. To further incentivize your past clients you can offer discounts or entrance in a raffle for an Amazon gift card. The incentives don’t need to be extremely generous just enough to push somebody over the edge if they normally wouldn’t. Remember, past clients who require a super generous incentive to leave a review are NOT the reviews you want. The reviews you want are from people who enjoyed your experience and will leave a good review with little to no incentive.


Customer reviews can provide several benefits for travel businesses, including increased trust and credibility, improved search engine rankings, valuable feedback for business improvements, increased conversions and sales, competitive advantage, and the potential to turn satisfied customers into brand advocates. By collecting and showcasing positive reviews, travel businesses can attract more customers, differentiate themselves in a crowded market, and increase their revenue without additional marketing expenses. It is essential for travel businesses to encourage customers to leave reviews by offering incentives and making the review process easy and accessible.

As Always,



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